The creation of the Innero brand, centred around the practice of Sophrology. The practise combines breathing techniques, gentle movement, relaxation, meditation, and guided visualisation to help individuals cultivate a greater sense of calm, resilience, and presence. The logomark represents a flower growing, emulating the wellbeing emerging from the practise of Sophroloy. The palette has deep blues, teals, muted blues, and light greens evoke feelings of peace, tranquility, and serenity. We use organic shapes, usingforms found in nature: clouds, water, leaves etc to bring the sense of softness and fluidity.