Soho House

Soho House

Soho House

Soho House

Soho House

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Soho House

Soho House

Responsive website design

OVERVIEW

Soho House is a private members club for people in the creative industries. It's a place where people with inspiring careers get connected. The site needs to appeal to these individuals being aware and relevant, encouraging fresh ideas and always evolving.

Soho House is a private members club for people in the creative industries. It's a place where people with inspiring careers get connected. The site needs to appeal to these individuals being aware and relevant, encouraging fresh ideas and always evolving.

Soho House is a private members club for people in the creative industries. It's a place where people with inspiring careers get connected. The site needs to appeal to these individuals being aware and relevant, encouraging fresh ideas and always evolving.

Soho House is a private members club for people in the creative industries. It's a place where people with inspiring careers get connected. The site needs to appeal to these individuals being aware and relevant, encouraging fresh ideas and always evolving.

SERVICES

Product design, System design

UI design, System design

UI design, System design

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Aimed to launch a quick MVP to update the content and look of the site. We crafted a responsive website using a library of components created with Figma. The team consisted of 2 product designers, 1 UX designer, 1 design director, and 1 creative director.

DESIGN PROCESS

Each sprint started with a quick workshop with the content team. The aim was to understand the needs of the business and get an idea of the type of content and its relevance. 

Then it was the turn to decide the number of pages needed, mock up the content and it’s the hierarchy and provide a general idea of what the copy would explain.

After that, we would jump on the UI design. For that part, we were using library components created with Figma. Basically it consisted of selecting the most suitable component, finding the right photography, thinking about the interactions and populating the text with the real copy from the content team.

Then we had a review of final designs with the content team, the creative director and other members from the Soho house design team to get as many insights as possible. Finally, we did the final amends and wrapped up for development.

Menu-desktop-1-min
Menu-mobile-11
Menu-mobile-22
Menu-mobile-3-min
House-Desktop-min
House–Mobile-1-min
House–Mobile-2-min
House–Mobile-3-min
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Membership-Desktop-min
Membership-mobile-1-min
Membership-mobile-2-min
Membership-mobile-3-min
Editorial-article-desktop-min
Editorial-mobile-1-min
Editorial-mobile-2-min
Editorial-mobile-3-min

Selected Works

Jackson HewittProject type

Soho HouseResponsive web design

PosterupProject type

Lynk & CoProject type

SignalVisual identity

Red cupsProject type

AxeProject type

BoxPlusProject type