When I began working at Ocean labs, the start-up was undergoing a period of experimentation. They had different products they were testing and they assigned me one of them. The product was an app called Print studio that could print pictures in different formats.
One of the problems of Print studio app was that it was selling many products at the same time: squares, polaroids, posters, mugs, T-shirts and photo albums. Also, the team did not have the photos of each product category. So the aim was to create all the assets plus designing and building the app. This was obviously a very time-consuming project. Another problem was that we did not know if the market was hungry for all those products. We wanted to narrow down the app in one or two products. But which of them would perform best?