Mobile & tablet app
POS (Point of sale) tablet app



Posterup is an iOS App that sells posters with a variety of sizes and layouts

UI design




When I began working at Ocean labs, the start-up was undergoing a period of experimentation. They had different products they were testing and they assigned me one of them. The product was an app called Print studio that could print pictures in different formats.
One of the problems of Print studio app was that it was selling many products at the same time: squares, polaroids, posters, mugs, T-shirts and photo albums. Also, the team did not have the photos of each product category. So the aim was to create all the assets plus designing and building the app. This was obviously a very time-consuming project.  Another problem was that we did not know if the market was hungry for all those products. We wanted to narrow down the app in one or two products. But which of them would perform best?


The targets users were families, teenagers and people working in the creative industry such as fashion, design, and cinema. 


The team consisted of three people. Me working as a product designer, one project manager and a developer.
I coordinated and executed all facets of design including information architecture, user task flows, interaction, visual design, asset creation, and prototyping. I also conducted user research using interviews and surveys in order to find out which of the products had more potential and what features to incorporate.


In order to identify if this product was worth building, as well as what it needed to accomplish, we started out by asking former colleagues and friends if they would be interested. After some informal interviews, we were able to identify some recurrent points.
People wanted an easy way to showcase their photos. They were not too interested in storing prints but wanted something that could be used for decorative purposes. Also, they wanted to be able to make some choices. Such as the number of pictures they wanted to use or the photos look&feel. So we focused on the posters because they were a product that met the user’s core needs.
We’ve identified the key features that had to be included in the app in order to build the MVP, then mapped out users flows based on those aspects.
Based on the users flows, we constructed the information architecture making sure the user could easily customize their product.
Key – screens


The objective of the interface was to give the app a fun and an easy-going look & feel. This was accomplished through the use of a soft palette combined with big beautiful photos with playful poses. Because we wanted for the user to explore and play with the app we reserved sign in for the moment they wanted to purchase the posters. Users could easily play with different grids and customize the posters with their own pictures.
375 splash
375 Onboarding 1
375 Onboarding 2


As we started to explore the interface and visual design we found a new challenge. The posters came in different sizes but that was hard to tell from the pictures we had taken. Even if they were placed in a room it was not completely clear the actual size of the poster. So we needed to find an object to explain that visually. We wanted to show this very quickly and in a visual manner. For that reason, we came up with the idea of using the human body.
The human body is relatable and provides an immediate guide of the dimensions of the product. It also created a fun and relaxed atmosphere that seemed to match the lightweight personality of the project.
375 – screen – 1 – new
375 – screen – 2 – new
375 – screen – 3 – new
iPad – crop screen


Although the app was well received amongst the team it was never released at the App store. In the developing phase of the app, the project was stopped. Another product that was being tested had been successful and all the company efforts were aimed at this new direction.

Selected Works

Soho HouseResponsive web design

Lynk & CoProject type

Jackson HewittProject type

PosterupProject type

SignalVisual identity

Red cupsProject type

AxeProject type

BoxPlusProject type