Posterup is an iOS App that sells posters with a variety of sizes and layouts
When I began working at Ocean labs, the start-up was undergoing a period of experimentation. They had different products they were testing and they assigned me one of them. The product was an app called Print studio that could print pictures in different formats.
One of the problems of Print studio app was that it was selling many products at the same time: squares, polaroids, posters, mugs, T-shirts and photo albums. Also, the team did not have photos of each product category. So the aim was to create all the assets plus designing and building the app. This was obviously a very time-consuming project. Another problem was that we did not know if the market was hungry for all those products. We wanted to narrow down the app in one or two products. But which of them would perform best?
The target users were families, teenagers, and people working in the creative industry such as fashion, design, and cinema.
The team consisted of 1 product designer, 1 project manager, and 1 developer. As a product designer, I conducted the research, mocked up the user flows, set up the information architecture, and final UI design.
In order to identify if this product was worth building, as well as what it needed to accomplish, we started out by asking former colleagues and friends if they would be interested. After some informal interviews, we were able to identify some recurrent points.
People wanted an easy way to showcase their photos. They were not too interested in storing prints but wanted something that could be used for decorative purposes. Also, they wanted to be able to make some choices. Such as the number of pictures they wanted to use or the photos look&feel. So we focused on the posters because they were a product that met the user’s core needs.
We’ve identified the key features that had to be included in the app in order to build the MVP, then mapped out users flows based on those aspects.
The objective of the interface was to give the app a fun and an easy-going look & feel. This was accomplished through the use of a soft palette combined with big beautiful photos with playful poses. Because we wanted for the user to explore and play with the app we reserved sign in for the moment they wanted to purchase the posters. Users could easily play with different grids and customize the posters with their own pictures.
The human body is relatable and provides an immediate guide of the dimensions of the product. It also created a fun and relaxed atmosphere that seemed to match the lightweight personality of the project.
Levis storytelling XXApp design