Red cups

Red cups

Red Cups

Red Cups

Red cups

redcups-ipad

Red Cups

Red Cups

Facebook campign
Facebook campign

OVERVIEW

The FB campaign consisted on daily challenges played independently by members of the same town. By each completed task users received a certain amount of points. Those were added to their community and could be redeemed as gifts.

The FB campaign consisted on daily challenges played independently by members of the same town. By each completed task users received a certain amount of points. Those were added to their community and could be redeemed as gifts.

SERVICES

SERVICES

UI design, Illustration support.

UI design, Illustration support.

redcups-game

The infographic game

The infographic game

The infographic game was developed with the aim to encourage awareness of the 4 different Starbucks Red cup beverages: * Toffee Nut latte * Praline Mocha * Gingerbread Latte * Eggnog Latte.


Our aim was to create a friendly and bright onboarding experience. By using minimalistic illustrations and add some movement we added personality to the experience
recups-3-illustrations

The game had different movies to appeal different types of audience: Comedy, action, romance and a classic.

The illustrations were designed according to the overall look and feel for the Starbucks Holiday campaign launched on Facebook in October 2011.

The game had different movies to appeal different types of audience: Comedy, action, romance and a classic.

The illustrations were designed according to the overall look and feel for the Starbucks Holiday campaign launched on Facebook in October 2011.