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Starbucks holiday winter
campaign

The Starbucks holiday winter campaign was based on
Facebook. It consisted on a daily challenges played
independently by members of the same town. By
each completed task users received a certain amount
of points. Those were added to their community and
could be redeemed as gifts.

The infographic game

The infographic game was developed with the aim to encourage awareness of the 4 different Starbucks Red cup beverages:
* Toffee Nut latte * Praline Mocha
* Gingerbread Latte * Eggnog Latte

The game had different movies to appeal different types of audience: Comedy, action, romance and a classic.

The illustrations were designed according to the overall look and feel for the Starbucks Holiday campaign launched on Facebook on October 2011.


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